I draw from my visual and conceptual problem solving skills, high-level of design sensibility, and past experiences to create thoughtful, simple, and delightful user experiences that will benefit users and businesses.
I design with human experience as an explicit outcome and human engagement as an explicit goal.
Currently, I work full time for JM Family Enterprises in Deerfield Beach, FL, creating some pretty cool interactive media within a very talented group.
I am available for very limited and select freelance projects.
What makes people passionate, pure and simple, is great experiences. If they have great experience with your product and they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commitment
It's simple, until you make it complicated.
Content precedes design. Design in the absence of content is not design, it’s decoration.
Usability rules the Web. Simply stated, if the customer can’t find a product, then he or she will not buy it.
Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience. Every time you release an apple over Sir Isaac Newton, it will drop on his head. That’s good.
You’ve got to start with the customer experience and work backwards to the technology.